Media, Branding & Public Influence
Opinion essays
Some people believe that advertising makes people buy things they do not need.
To what extent do you agree or disagree?
Some people think celebrity endorsements have too much influence on young people’s spending habits.
To what extent do you agree or disagree?
Discussion Essays
Some people believe that social media connects people, while others feel it makes individuals more isolated.
Discuss both views and give your opinion.
Some argue that companies should not advertise directly to children, while others believe it is acceptable.
Discuss both views and give your opinion.
Many people think the news focuses too much on negative events, while others argue that reporting the truth is more important than positivity.
Discuss both views and give your opinion.
Problem & Solution Essays
Fake news has become a major issue in many countries.
What problems does it cause?
What solutions can you suggest?
Many individuals find it difficult to trust the media.
What are the causes of this lack of trust?
How can public confidence be restored?
People are increasingly exposed to targeted advertising online.
What problems does this create?
How can these issues be addressed?
Advantages & Disadvantages Essays
Social media influencers now play a major role in marketing.
Do the advantages of this trend outweigh the disadvantages?
More businesses are using personal data to tailor their branding and advertising.
Do the benefits of personalised advertising outweigh the drawbacks?
Traditional newspapers are being replaced by online news platforms.
What are the advantages and disadvantages of this development?
Two-Part (Direct) Question Essays
Many companies use humour in their advertising campaigns.
Why do advertisers use humour?
Is this an effective method?
Some public figures use their influence to support social causes.
Why do they do this?
Do you think celebrities should be involved in public campaigns?
Many argue that the media should be completely free from government control.
Do you agree or disagree?
Young people today spend a significant amount of time on social media.
Why is this the case?
What impact does this have on society?